Our guiding principles
At Rocket®, our ISMs are more than just philosophies – they’re the heartbeat of our thriving culture. Since Rocket Mortgage® began, these core principles have illuminated our path and inspired innovation. Discover the values that unite us in forging partnerships and driving your success.
Launch and learn.
The best way to learn anything is by doing. Think big. Start small. Iterate fast. Launch and learn.
Every client. Every time.
Clients don’t care how much you know until they know how much you care.
Responding with a sense of urgency is the ante to play.
We take care of things, especially our clients, now!
Obsessed with finding a better way.
If it’s good, let’s make it great. If it’s great, let’s take it to an even higher level.
Do the right thing.
Stick to the highest standard of integrity, without compromise. Character is what you do when no one is looking over your shoulder!
You’ll see it when you believe it.
If we believe in something, we can – and will – affect the outcome. If we believe in ourselves first, we dramatically increase our odds of success.
Simplicity is genius.
Simplifying things in this fast-moving, complicated world isn’t just good – it’s great.
We’ll figure it out.
We don’t need to have all the answers before we take on a project or launch a new and innovative idea. We’ll figure it out along the way.
We are the “they.”
There is no “they.” We are the “they.” Just open minds and an open culture rooted in trust.
It’s not about who is right; it’s about what is right.
There’s no place at our company for typical corporate arrogance. Who is right (or who is wrong) is irrelevant and insignificant to what is the right decision.
Innovation is rewarded. execution is worshipped.
It takes both ideas and execution to make things happen.
Always raising our level of awareness.
As Yogi Berra said, “You can see a lot just by looking.” Keep your head up. Look. Be curious.
Ignore the noise.
The noise may fluctuate in volume, but your determination to press on in spite of it (ignore it!) will make all the difference.
The inches we need are everywhere around us.
We’re all empowered to find the opportunities to make an impact everywhere. One inch at a time, these inches all add up to greatness.
Numbers and money follow; they do not lead.
Become great at something or build something great. Chasing numbers and money first will leave you chasing your tail.
We eat our own dog food.
Tying the threads and making connections is what it’s all about.